E-mail Makes A Comeback: Do you remember when people used to read your e-mails? Do you also remember when spam grabbed a foothold and people stopped opening your e-mails? Well, e-mail is back! But the one-size-fits-all will take a backseat to clever segmenting and data mining. If you are not polling and segmenting your website prospects and delivering them a customized journey, then you're missing out on an opportunity to grow your landscape business beyond expectations.
Social Media Marketing Mishap: Non-big brand small businesses bought into the promise of social media marketing, but those same companies are now left wondering why. What are the social alternatives in 2018 for the landscape professional who's looking to make social media worth their investment in time and money?
Less is More: Customers are slammed with content from multiple directions especially on their phones. When it comes to landscape design, what will they actually pay attention to, but more importantly, what will they take action on to make it worth your while?