Digital Marketing

  • Date

    January 8, 2020

  • Time

    9:30 am – 10:30 am

  • Location

    Berton Room

  • Building

    Toronto Congress Centre

Congress Registration

Description

The presentation will examine effective strategies any business can utilize to improve its web presence. Topics will include digital marketing mega-trends in 2020, such as the shift to mobile, and the power and cost efficiency of video marketing. We will examine free tools to run health checks for your site’s performance including speed, mobile function, usability and competitor run-downs. The presentation will dive into important topics such as programmatic advertising and hyperlocal geo-fencing, as well as Google, Facebook and Instagram ads; the powerhouses that control most of the digital marketing economy.

Speakers

  • Zachary O'Connor

    Zachary O'Connor

    Web Conductors Inc.

    Barrie, ON

    Zak O’Connor is Co Founder and Partner at Web Conductors, a full service digital marketing agency.

    Full Bio