Garden Centre Symposium

  • Date

    January 9, 2019

  • Time

    9:30 am – 1:30 pm

  • Location

    Sutherland Room

  • Building

    Toronto Congress Centre

Register

Description

Event an initiative of Landscape Ontario's Garden Centre Sector group.

REGISTRATION FEE
$75 for Members and Non-Members until December 14
$100 for Members and Non-Members after December 14

Admission to Congress 2019 Trade Show and Tailgate Party is included with registration. The Congress Conference and other special events are a separate fee.

  • Registration and Refreshments
    9:30 am – 10:00 am
  • Digital Marketing for Garden Centres: Building a Healthy Ecosystem
    10:00 am – 11:00 am
    Businesses of all sizes are converting their traditional media budgets to digital marketing. Navigating the changing landscape of the web & web advertising is a challenge for business decision makers today; and often times decisions are compartmentalized into addressing pain points, such as rebuilding websites, or creating social media presences, or beginning paid-click ads. What is lost on most business decision makers today is that these digital initiatives can and should overlap, and support each other to grow your revenue and gain market share. In our experience, most small and medium businesses today fail because they approach digital marketing by “putting out a series of small fires”, without an understanding of the digital ecosystem at of how these should cooperate and fuel each other. We will go examine some tips, tricks, and best practices for creating a healthy digital ecosystem.
  • Refreshment Break
    11:00 am – 11:15 am
  • Continued...Digital Marketing for Garden Centres: Building a Healthy Ecosystem
    11:15 am – 12:15 pm
  • Awards of Excellence Ceremony for Garden Centre and Grower Program
    12:15 pm – 12:45 pm
    Retail program winners announced!
  • Networking Lunch
    12:45 pm – 1:30 pm
    Included with registration.

Speakers

  • Zachary O'Connor

    Zachary O'Connor

    Web Conductors Inc.

    Barrie, ON

    Zak O’Connor is Co Founder and Partner at Web Conductors, a full service digital marketing agency.

    Full Bio