KEYNOTE LUNCHEON - Relentless Adaptation: How Great Companies are Really Innovating to Win

  • Date

    January 8, 2020

  • Time

    11:45 am – 1:15 pm

  • Location

    Cohen Ballroom

  • Building

    Toronto Congress Centre

Congress Registration

Description

We obsess over innovation. But innovation is overrated. If you look at the smart companies that are prized for “innovation,” you see that they are actually masters of “adaptation”—of knowing when to adjust, when to speed up, and when to capitalize. It’s not about being first; it’s about being flexible. In this thrilling new talk, Amber Mac looks to leading organizations, many of which she covers for Fast Company, to explore the practice of relentless adaptation. Is your company taking advantage of disruptive new technologies, or simply being disrupted by them? From the C-Suite to marketing to customer service and beyond, a newly adaptive corporate culture, defined by digital technology and bold leadership, is fundamentally changing business. And Amber Mac has had her ear to this fertile new ground for years. Fusing new concepts like crowdsourcing and gamification to a timeless strategic framework, this big picture talk sheds light on how to adapt, and how to win, in our fast-forward economy.

Speakers

  • Amber Mac

    Amber Mac

    AMBER MAC is a writer, podcaster, entrepreneur and digital maverick whose understanding of disruptive technologies helps companies anticipate lightning-quick changes as they come—from Artificial Intelligence, to social media, to Amazon-era retail.

    Full Bio