KEYNOTE LUNCHEON: Why Collaboration Beats Competition

  • Date

    January 7, 2020

  • Time

    11:45 am – 1:15 pm

  • Location

    Cohen Ballroom

  • Building

    Toronto Congress Centre

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Since Graham Sherman and his business partner opened Tool Shed Brewing Company four years ago, they knew they wanted to do business differently. They didn’t want to just sell their beer, they wanted to elevate the craft beer industry in Alberta.

Four years later, not only do they have a 15,000 square foot headquarters in Calgary, sell their products in more than 1,000 locations across Canada, and compete with giants like Labatt and Molson, they’ve also helped create a budding, competitive, AND collaborative environment for craft beer to thrive in Alberta.

In this high-energy presentation, Sherman shares why adopting a collaborative approach with your competitors can actually be a healthier way to do business, leading to exponential growth and a loyal customer base.


  • Graham Sherman

    Graham Sherman

    Tool Shed Brewing Company

    Calgary, AB

    Graham Sherman and his business partner, Jeff Orr, are two “high level geeks” who met in Afghanistan in 2007.

    Full Bio